About the Strategic Forums:

Strategic Forums are planned to address specific issues, and identified needs and opportunities in the sector.  The Forums have been developed to provide Arts Wellington members with insights into best practise for arts marketing, information professional development and the opportunity for knowledge sharing.

Forum Topics: 

 

The Arts and Culture Policies of the Political Parties

11am-12pm, Thursday 10 November 2011, St James Hospitality Suite

Prior to the upcoming election Arts Wellington invited representatives of three political parties to present their views and plans for the future of Arts and Culture in New Zealand. Speaking were Hon Chris Finlayson - National Party, Hon Steve Chadwick - Labour Party, Gareth Hughes - Green Party. The forum was be chaired by Lyndsey O'Reilly with an opportunity to ask questions

Clever tricks, tips and ideas for marketing your events!

Thursday 7 July, 2011, Lion Harbourview Lounge, Michael Fowler Centre
  • The ART of Social Media -  Matt Rowe and Tim Pointer of Uprise (a leading digital company focused on developing and implementing customised online marketing strategies, and who have been running successful Social Media for Business seminars around New Zealand) will discuss current trends in social media, the differences between the platforms, what's hot and what's not, and provide some case-studies.
  • Our Clever New Friend - Jackie Hay, Project Manager for the REAL New Zealand Festival that runs alongside Rugby World Cup 2011 will introduce the new WIDGET they have developed to promote Festival events, and talk about how it works and how it came about.
  • Pay What? - Meg Williams, Marketing Manager of the NZ International Arts Festival talks about how you might use your comps to sell more tickets.
  • Man, have I got a deal for you! -  Who hasn't been approached by Grabone.co.nz or Yazoom.co.nz, or any of the myriad other new daily-deal websites? Aaron Alexander, Marketing Manager at Downstage Theatre will lead a discussion on responding (or not) to these offers.
  • Hundreds & Thousands - As well as databases of close to 100,000, Positively Wellington Tourism has almost 20,000 facebook fans, over 5000 Twitter followers and well over a million visits to its website per year. Communications Manager Angela Moriarty will discuss how you can spread word to fans of the coolest little capital in the world.
  • Taking it to the Streets - Banners, posters, postcards, street promotions - it's all part of the arsenal for low-cost marketing, along with ‘guerrilla marketing'.  Kim Young, Marketing Manager, Museums Wellington, presents some ideas that have turned into successes for their organisation.
  • The news where we live - Every week the Wellington City Council provides information and promotes the events this vibrant city has on offer through Our Wellington Page in The Dominion Post.  Sam Feder,  Team Leader - Marketing, Wellington City Council will discuss their criteria for including events in these pages, and will also talk about other communications platforms that are available through the Wellington City Council.

Christchurch earthquake recovery: A role for the arts? Implications and opportunities

12 noon, Friday 8 April 2011, St James Hospitality Suite

 The implications of the Christchurch earthquakes are huge. In the short-term, people were quick to respond, to offer support and to fundraise. But in the medium to long-term, what could the arts community's response be? How might the arts best support Christchurch's future? Sylvia Admans will outline effective community renewal after disasters overseas, including in Australia after the Victorian bushfires in 2009.  She'll talk about how the arts can help repair, restore and renew communities after such a profound event. 

On the other hand, those in the arts who want to assist Christchurch may be worried about their own future. It can be difficult enough to attract audiences and funding. Discretionary income is under pressure and corporate attention is focused on the Rugby World Cup. In December 2010, the Cultural Philanthropy Taskforce told the Minister for Arts, Culture and Heritage that there was significant, untapped potential for greater private investment in the arts - but, in April 2011, is that still the case? Louise Walsh will discuss similar challenges facing the arts in Australia.  How have the arts there been able to sustain (and grow) their private support?  How did they face the funding challenges of the Rugby World Cup and the Sydney Olympic Games - and the humanitarian challenges of numerous natural disasters?

To discuss this topic, Arts Wellington, in association with the Ministry for Culture and Heritage, has invited ...

Sylvia Admans, Former CEO, Foundation for Rural and Regional Renewal 

Sylvia Admans is the CEO of The RE Ross Trust, a charitable trust in Victoria, Australia. Sylvia joined the Ross Trust following nine years as CEO of the Foundation for Rural and Regional Renewal (FRRR). Following the Victorian bushfires, FRRR designed a collaborative Repair-Restore-Renew Grants Programme to assist community recovery in bushfire-affected communities. The Grants Programme was an innovative partnership between philanthropy, community and government and provided medium to long-term support to communities. Prior to working in the philanthropic sector, Sylvia was a senior public sector manager. She's a qualified librarian, a Graduate of the Australian Rural Leadership Programme, a Churchill Fellow and holds a Diploma, Australian Institute of Company Directors.

Louise Walsh, Director, Artsupport Australia

Louise Walsh is Director of Artsupport Australia, an initiative launched by the Prime Minister in August 2003 to grow cultural philanthropy in Australia. Originally a lawyer at Allens Arthur Robinson in Sydney, Louise went on a non-legal secondment in 1992 to the Sydney Olympic Games Bid, as Community Relations Manager, and she then joined the Games' Organising Committee's Marketing and Sponsorship team in 1994. From early 1998, Louise was Director, Look of the City (for the City of Sydney) and in 1999 she was employed to fundraise for the Sydney Symphony, as Director of Development. Louise is the founding director of Artsupport Australia, which has facilitated the raising of over $45m for arts and culture to date.

For more information contact: info@artswellington.org.nz

The Economic Impact of the Arts

11.30am, Thursday 24th February, 2011, St James Theatre Hospitality Suite

In late 2010 Arts Wellington members were asked to complete the Arts Wellington Economic Impact Survey.  The results of this survey will be presented by Cristine Angus (Angus & Associates / Arts Wellington Board). Find out about the powerful impact the Arts Wellington community makes to the overall economic well-being of Wellington.  Where did the income and funding come from? How and where was money spent? How many people were employed?  How many events were collectively created?  These, and many other questions will be answered!

get-smart on Arts Audience Research

11.30am, Thursday 28 Oct 2010, St James Theatre Hospitality Suite

get-smart is a powerful new on-line research tool, developed by Angus & Associates.  Arts Wellington is currently working with Angus & Associates and Wellington City Council to facilitate the adaption of get-smart specifically for the arts organisations of Wellington.

Find out more about how get-smart helps to create personalised audience surveys and gain insights to better understand audiences, help develop new audiences, and prove value to funders and sponsors

get-smart is quick and easy to use, almost fully automated, delivers exceptional response rates, and provides access to sector benchmarks.  Come along and find out more about how it works and to discuss the potential for the entire Arts sector.

The Unexamined Work: What is the Future of the Arts Critique?

11.30am, Tuesday 31st August 2010, St James Hospitality Suite

 Are the opportunities to receive a published arts critique diminishing?  What are the issues that affect the print media?  Is there a problem with skill?  Is long-form critiquing moving on-line, and does it have the same value in that environment? How is a show or performance valued if it receives no public feedback? 

Most importantly - what, if anything, can be done by Wellington's arts community?

To discuss these topices Arts Wellington have invited ...

Bernadette Courtney(Editor, The Dominion Post) ,Guy Somerset (Arts and Books Editor, New Zealand Listener), Cath Cardiff (Manager - Arts Development, Creative NZ), and Hannah Smith(who is currently conducting research into Wellington Theatre Criticism for her dissertation on "The State of Plays")

Rugby World Cup 2011 - a hands-on planning session for the performing and visual arts sectors

4.00-6.00pm, Tuesday 27 July 2010, St James Hospitality Suite

What special activities are you planning?  How will it look alongside other Wellington-based activity?

If you are involved in planning artistic or performance activity around the Rugby World Cup, Arts Wellington invites you to attend a hands-on session - planning and programming arts activity for the event with the Wellington City Council City Arts Team.

This is a working session (with drinks provided).  Contribute to the Calendar of Events by sending your draft programming (dates, times, venues etc) to Kirsten.Kelly@wcc.govt.nz by Wednesday 21 July for compilation.

June 2010 Forum: Developing Personal Giving for the Arts

11.30am, Thursday 1 July 2010, St James Hospitality Suite

Is personal giving an underutilised source of funding for the Arts in New Zealand?  Can we improve how we source it and reward it?

This vital forum looks at different aspects of personal donations (philanthropic giving) for the Arts, and the organisational changes that could be made to improve the ability to benefit.

Hon Minister for the Arts, Culture and Heritage - Chris Finlayson
  • The Minister will discuss philanthropy and giving for the arts - why he thinks it is important and how he sees the benefits.  He will also speak about the Cultural Philanthropy Taskforce, why he set it up, and what he expects it to achieve.
Janet Colson - Strategic Consultant
  • Janet Colson has worked for the past ten years as a strategic consultant with a portfolio of clients in the arts and non-profit sector in London.  She masterminded a £12 million capital campaign to complete the building of the new Sadler's Wells Theatre in London, where she led the first Kresge Challenge campaign to be awarded to a performing arts organisation outside the US. She was also Director of Somerset House Arts Fund, which she established in 2000 to raise funds for the development of Somerset House as a prime visitor attraction for London. She will share some insights into the ways organisations need to interpret their own vision to achieve challenging goals.
Charles Ngaki - Senior Policy Advisor, Inland Revenue
  • Charles Ngaki will clarify the current tax situation for donations made to philanthropic and charitable causes.  He will also outline how an effective payroll giving programme works.  As well as this, he will provide some insights into the current policy work that Inland Revenue is developing around philanthropic giving.

March 2010 Forum:

The Bigger Picture : Research Matters

11.30am, Tuesday 30th March 2010, St James Hospitality Suite.

How does your organisation stack up in the broader arts environment?  How can research be an asset for the industry?  This vital review introduces recently conducted research to provide new perspectives on the arts landscape of Wellington. 

  • Bridget van der Zijpp (Arts Wellington) and Cristine Angus (Angus & Associates/Arts Wellington)...In 2009 Arts Wellington members were asked to complete the Arts Wellington Economic Impact Survey and results will be presented at this forum.  Find out about the powerful impact the Arts Wellington community makes to the overall economic well-being of Wellington, with aggregated details on employment, operational expenditures and industry income. 

  • Stephanie Alderson, Account Manager, Ticketek. Delve into the Ticketek database with Stephanie Alderson and gain some insight into ticket-buying patterns - by month, by week, by day, by gender, by place of purchase, and much more.

  • Martin Rogers (Manager, City Arts, WCC) and Gavin Armstrong (Senior Research Advisor - WCC). Ever wanted to know more about how the Wellington City Council conducts its arts research?  Here's your chance to gain an overview, and ask questions.

 

September 2009 Forum:

Online Arts Marketing: To Tweet or not to Tweet

Presentation from Jackie Hay, NZlive.com

Presentation from Alana Ainsworth, Positively Wellington Tourism

11.30am, Thursday 10 September 2009, St James Hospitality Suite

Featuring a special guest panel who will share case studies and useful insights into the use of social media and other on-line forums to promote the arts:

Alana Ainsworth, Online Marketing Manager, Positively Wellington Tourism

Looking at the different ways of using Facebook and Twitter as marketing tools, and the results that Postively Wellington Tourism has achieved.

Jackie Hay, Manager, NZLive.com

Introducing the concept of Digital Natives, why Web 2.0 is important, making the most of free on-line tools, and the integration of web communications with marketing strategies.

Anna Lee, Communications Manager, The NewDowse 

Case study from The New Dowse:  Facebook group v fan pages/Twitter/online listings and competitions etc